issued on
December 18, 2003

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Resources

SEO Works Search Engine News

This fourth issue of the SEO Works Magazine is filled with interesting articles. Specifically check out the Heartfelt Marketing article of Robbert Middleton's More Clients newsletter which this time includes a free 45 minute audio discussion about Heartfelt Marketing. These marketing principles apply online as much as offline.

Further in this issue:

HighRankings advisor: ++SEO 2003 - Recap of 2003++

..."SEO consultants will move more in the direction of 'fixing' existing pages of sites to rank higher, as opposed to creating new ones, due to the high level of long-term effectiveness this approach has."... ..."PPC will continue to grow in popularity, but so will the price tag. Bids for keywords on Overture and Google AdWords are already out of reach for many sites, and this will only get worse. This in turn will make 'organic' search engine optimization more popular than it currently is (and it's pretty darn popular)."...

More Clients: Heartfelt Marketing

...Heartfelt marketing starts with personal authenticity. People simply feel more comfortable with... ...Heartfelt marketing requires passion about your services. You can only communicate a feeling... ...Heartfelt marketing ultimately becomes a spiritual calling. This is when every single action you do...

Excess Voice Newsletter: Writing Online in 2 Syllables or Less

...write or rewrite a web page headline, using words of two syllables or less. What's the point? Well, the idea is to make people... ...the use of long words is a symptom. It's a symptom of a writer being lazy....

...Search engines prefer sites that follow the conventional standards. However,... ...We've all heard about the problems with dynamic URLs but many forget the most important part of the page....