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issued on December 05, 2003
Please send your success story, article, or news
to
Peter Faber
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SEO Works Search Engine News
This is the third issue of the SEO Works Online Search Engine
News Magazine and by what my logs show it is appreciated already. If
you want to receive the magazine as a newsletter simply fill in the
form at the bottom right of this page and hit Send!
In this issue:
Do you have a Success Story to tell, or do you know of one? Let
me know.
...SEM is the broad industry that encompasses all marketing that involves search engines including:...
...One piece of the puzzle that transcends all aspects of SEM is understanding how to choose the appropriate keyword phrases for your campaign. Whether you concentrate on SEO, PPC or trusted feeds, keywords are key....
...I think it's very important for every Independent Professional to understand and embrace this approach to packaging
and pricing of services. It's really the foundation of both a profitable and high-integrity practice....
...Unfortunately, we compromise too much. And when we do, we hurt our practice, our clients and our reputation....
...I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines....
...And now, well, I'm something of a convert. I have been for quite a while now....
...The spider looks for relevance. And the reader hopes for it....
The Importance of the Title of a Page
...The title gives information about the contents of the page and the search engines use it in a great deal to determine relevance to a search query....
...There is a property of a title that is often forgotten and that is its click through rate....
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