» Why Does My Ecommerce Website Not Sell???

Sometimes I wonder why people think that a catalog of products online is the magical solution to richness. Yet, there are tons of sites out there that are nothing more than a list of products,.. catalogs basically.

So when the sales don’t come, the SEO starts,.. Pages get optimized but the increase of traffic isn’t as expected. So link building follows… and traffic goes up a bit more. But what about sales?

Often the increase in traffic doesn’t result in a equal amount of sales. So the next step gets implemented,.. A new, more professional, design. That helps, now many visitors at least don’t get scared away by what they´re looking at. But sales still doesn’t go up that much.

Then you would expect people to take the next step,… which is: Selling! But funny enough, that´s the last thing people want to do.

An ecommerce website needs to sell its products. You can present products in the most beautiful and creative ways, but if you don’t do anything to actually sell them, it´s all in vain.

But what does that mean, selling products?

This is the difficult part for most people. Often without even realizing it, people have the “my product sells it self” syndrome. People love their products so much they think everybody else does too and therefore want to buy the products no matter what. But nothing could be farther from the truth.

What do people often do? They state all the advantages of the products in the website. Why it is such a great product, etc. But that´s just trying to help the products selling them selves.

Products don’t sell them selves! You need to sell them!

But how do you sell your products? There are many ways but I prefer the focus on understanding the buyer’s need (and showing this) and giving a solution. After that the convincing starts which can be done in various ways and actually each way should be present on the website because different types of people require different types of convincing. It also depends on the products of course.

Some people are convinced by testimonials (text / images depending on the product). Others want to be convined by lots of information. Another group simply wants to make sure they´re not doing something stupid while others want to be respected.

In the end, what matters is that you actually try to sell your products in the website.

Discuss Why Does My Ecommerce Website Not Sell??? at webproworld.com

This entry was posted on Wednesday, June 7th, 2006 at 9:22 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.