» Google, Matt Cutts & Improving Quality

Matt Cutts explains he works on improving quality of the search results at Google. For Matt Cutts this seems to be mostly about keeping spam out of the search results.

But is keeping spam out quality improvement,…. or quality maintenance?

While it is very necessary to keep spam out of the results I am dissapointed at the way Google seems to be doing it. The first way is by using historical data. Now a site needs to be at least so many months old before it even has a chance on high rankings. What does this mean?

It means that Google results are only showing older sites. Anything new doesn’t show anymore. Of course this keeps out some sites that are focused to spam only. But it also keeps out any other site that has good intentions. I very much doubt you can find any site in Google that isn’t at least 1 year old. That´s kind of sad I think.

And the worse part,… it’s been like 2 years that they started this ranking based on historical data and the sad result is that the spammers now work with older domains and subdomains. It may have helped in the first year, but that´s over now.

Why do search engine have such a problem with keeping spam out? all the obvious spam is easy to detect. And the lates popular business of scraping the internet to create new content that seems ok to a search engine but isn’t really making sense to a human,… even that is detectable if you ask me.

Once the general public starts to realize that Google only shows old sites (I don’t say old pages) Google may regret the historical data algorithms.

I think I should build a search engine some day, one that can’t be spammed.

Matt Cutts’ spam hunt (he uses sprite as his weapon) for spam will never improve Google’s quality. It will maintain it at the most. I wonder how long it will take before a new search engine is born that creates the next leap forward (like PageRank did).

This entry was posted on Sunday, November 20th, 2005 at 11:55 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.